Email Marketing Specialist
Company: AAA Life Insurance Company
Location: Livonia
Posted on: April 19, 2024
|
|
Job Description:
Email Marketing SpecialistUS-MI-LivoniaJob ID: 2024-1546Type:
Regular Full-Time# of Openings: 1Category: Direct
MarketingLivoniaOverviewOperating within the core values and
operating principles of the organization, the Email Marketing
Specialist will assist in planning email marketing programs. The
position will be responsible for the development and implementation
of strategic email marketing programs designed to retain and enrich
the AAA Life-policyholder relationship. With the help of internal
resources, and our external data agency, this role will be
responsible for the development and evaluation of campaign
workflows that support member and policyholder communications,
e-services, and retention email programs.ResponsibilitiesWork with
internal and external teams on all aspects of email campaign
management including: planning, workflow development, proofing,
deployment, delivery auditing, and reporting.Collaborate with
stakeholders in digital marketing, club relations, brand/creative
services, marketing analytics, and marketing operations to
develop/document email marketing programs and project plans.Work
with internal partners to develop campaign concepts. Represent the
needs of the email channel with a focus on growth of portfolio
marketing and retention programs.Identify new programs and
opportunities, and support management in the prioritization of
these programs.Ensure all email elements are accurate and relevant.
Conduct quality assurance testing on email messages; ensure
tracking links, images, subject lines, and segmentation lists
function properly; verify that email renders correctly across
various email clients.Coordinate efforts to grow the business
through the development and management of new email marketing
tactics including automation of marketing programs. Identify areas
that need to be optimized to improve click through, engagement, and
conversion.Assist with developing reports and ad hoc analyses to
provide insights to guide decision making.Utilize statistical
techniques and data analysis tools (SQL) to identify trends and
patterns in email data.Monitor and report on key performance
indicators (KPIs) and track initiatives against established
goals.Monitor deliverability and overall account reputation to
ensure messages are being delivered to the inbox.Conduct extensive
testing and analysis of email marketing efforts including delivery
time, creative layout, messaging, subject line testing, and
segmentation performance to develop best practices for ongoing
email campaigns.Stay current on Digital Marketing and email
deliverability best practices, industry standards and CAN-SPAM
compliance. Apply them to the execution of campaigns. Seek process
improvements to increase effectiveness and efficiency.Other special
projects and duties as assigned.QualificationsBachelor's degree in
Marketing, Advertising, or similar field of study.3 years of
professional experience in digital marketing or email
marketing.Hands-on experience writing campaign workflows (Adobe
Campaign Classic preferred).Working knowledge of HTML and CSS for
email is preferred.Understanding of SQL Syntax, as well as projects
that demonstrate data analysis skillset.Experience developing and
executing A/B or multivariate tests.Proven ability to optimize
emails to meet identified goals and objectives.Experience
implementing and managing lifecycle marketing email
programs.Knowledge of CAN-SPAM, privacy, and opt-in/out regulations
for email.Strong verbal and written communication skills.Experience
handling multiple projects with tight deadlines - while keeping
cool under pressureExcellent organizational skills and
process-oriented thinking with an ability to manage complex,
multifaceted interactive programs with accuracyThe ability to
translate complex technical information into simple,
straightforward, easy-to-understand messagesAbility to take
direction and produce quality work in a limited timeframe.
PI0389d92cf58a-25660-34171999
Keywords: AAA Life Insurance Company, Taylor , Email Marketing Specialist, Advertising , Livonia, Michigan
Click
here to apply!
|