Consumer Insight Market Research Manager
Company: Disney Parks,Parks, Experiences and Products
Location: Taylor
Posted on: June 17, 2022
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Job Description:
Understanding consumers and exceeding guest expectations is core
to the success of Disney Parks, Experiences and Products (DPEP).
The Consumer Insight (CI) team is a key part of CIMA (Consumer
Insight, Measurement, and Analytics). CI champions integrated,
holistic consumer insights that keep guests at the heart of
decisions and positively influence business performance. We design,
interpret, and share primary research that enables better decisions
by driving company-wide understanding of consumer mindsets,
motivations, expectations, and experiences.To enable the continuous
development of key metrics and rich insights, CI's internal
quantitative research capabilities include survey instrument
development, digital and in-person survey administration,
structured and unstructured data management, research account
services, and advanced technology platforms. Additionally, CI
executes qualitative primary research, leverages an extensive array
of secondary research sources, and partners with external research
agencies to gain deeper understanding of market trends. Internal
partners of CI span all functions and lines of business across the
enterprise.Responsibilities : The Consumer Insight Manager will be
responsible for all phases of the market research process including
needs identification, project design/management, survey/discussion
guide design, liaising with internal partners and external vendors,
analysis, synthesis and presentation of objective, clear and
actionable insights. The successful candidate will have proven
success in designing, executing, managing, and leveraging
actionable consumer research applying industry-leading tools,
innovative techniques, and advanced methodologies both in the
qualitative and quantitative arenas. This role supports Disney
Cruise Line. Basic Qualifications : Minimum 7 years market research
experienceExperience with end-to-end research execution (objectives
to action) using a variety of quantitative and qualitative research
methodologiesStrategic thinker with ability to quickly identify and
address business questions/needsExperience building and maintaining
relationships with internal partners/stakeholdersEffectively
translate data and analysis into compelling presentations / written
communicationsExperience sharing a point of view and influencing
internal partners/stakeholders verbally and in written formStrong
strategic and analytical skills, including the ability to
synthesize large amounts of data into impactful and valuable
insightsComfortable talking with consumers and Disney
guestsExpertise with a statistical package (SAS, SPSS/PASW, r,
Python)Effectively manage multiple high priority projects
simultaneouslyFlexible and adaptable - adjusts easily to changing
priorities and continuously evolving complex business issuesHigh
proficiency with Excel, PowerPoint and WordMinimum 4 years leading
and developing direct reportsMust be willing to
travel#DPEP---------------------#DPEPFLAPreferred Qualifications:
Experience recruiting and moderating for both focus groups and
individual interviewsExperience partnering with and managing
vendorsRequired Education : Bachelor's degree in market research,
marketing, statistics, sociology, psychology, business, economics
or related field Preferred Education : Master's or doctoral degree
in market research, social sciences, business or other relevant
field
Keywords: Disney Parks,Parks, Experiences and Products, Taylor , Consumer Insight Market Research Manager, Executive , Taylor, Michigan
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