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Consumer Insight Market Research Manager

Company: Disney Parks,Parks, Experiences and Products
Location: Taylor
Posted on: June 17, 2022

Job Description:

Understanding consumers and exceeding guest expectations is core to the success of Disney Parks, Experiences and Products (DPEP). The Consumer Insight (CI) team is a key part of CIMA (Consumer Insight, Measurement, and Analytics). CI champions integrated, holistic consumer insights that keep guests at the heart of decisions and positively influence business performance. We design, interpret, and share primary research that enables better decisions by driving company-wide understanding of consumer mindsets, motivations, expectations, and experiences.To enable the continuous development of key metrics and rich insights, CI's internal quantitative research capabilities include survey instrument development, digital and in-person survey administration, structured and unstructured data management, research account services, and advanced technology platforms. Additionally, CI executes qualitative primary research, leverages an extensive array of secondary research sources, and partners with external research agencies to gain deeper understanding of market trends. Internal partners of CI span all functions and lines of business across the enterprise.Responsibilities : The Consumer Insight Manager will be responsible for all phases of the market research process including needs identification, project design/management, survey/discussion guide design, liaising with internal partners and external vendors, analysis, synthesis and presentation of objective, clear and actionable insights. The successful candidate will have proven success in designing, executing, managing, and leveraging actionable consumer research applying industry-leading tools, innovative techniques, and advanced methodologies both in the qualitative and quantitative arenas. This role supports Disney Cruise Line. Basic Qualifications : Minimum 7 years market research experienceExperience with end-to-end research execution (objectives to action) using a variety of quantitative and qualitative research methodologiesStrategic thinker with ability to quickly identify and address business questions/needsExperience building and maintaining relationships with internal partners/stakeholdersEffectively translate data and analysis into compelling presentations / written communicationsExperience sharing a point of view and influencing internal partners/stakeholders verbally and in written formStrong strategic and analytical skills, including the ability to synthesize large amounts of data into impactful and valuable insightsComfortable talking with consumers and Disney guestsExpertise with a statistical package (SAS, SPSS/PASW, r, Python)Effectively manage multiple high priority projects simultaneouslyFlexible and adaptable - adjusts easily to changing priorities and continuously evolving complex business issuesHigh proficiency with Excel, PowerPoint and WordMinimum 4 years leading and developing direct reportsMust be willing to travel#DPEP---------------------#DPEPFLAPreferred Qualifications: Experience recruiting and moderating for both focus groups and individual interviewsExperience partnering with and managing vendorsRequired Education : Bachelor's degree in market research, marketing, statistics, sociology, psychology, business, economics or related field Preferred Education : Master's or doctoral degree in market research, social sciences, business or other relevant field

Keywords: Disney Parks,Parks, Experiences and Products, Taylor , Consumer Insight Market Research Manager, Executive , Taylor, Michigan

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