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Senior Consumer Insights Manager

Company: VirtualVocations
Location: Livonia
Posted on: May 3, 2025

Job Description:

A company is looking for a Senior Consumer Research & Insights Manager (Contract).
Key Responsibilities

Lead initiatives to identify emerging consumer behaviors and trends to influence innovation and product development
Conduct consumer research to understand preferences and needs, translating insights into actionable recommendations
Collaborate with key business stakeholders to design research programs and advocate for consumer needs within the organization

Required Qualifications

Bachelor's degree in Marketing, Social Science, Psychology, Business, or a related field; Master's degree preferred
7+ years of experience in consumer insights, market research, or related fields
Experience in consumer-facing product or service industries, particularly in technology or ecommerce
Demonstrated experience in a range of consumer insight research methodologies
Proficiency with analysis tools and survey platforms

Keywords: VirtualVocations, Taylor , Senior Consumer Insights Manager, Executive , Livonia, Michigan

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