Email Marketing Specialist
Company: AAA Life Insurance Company
Location: Livonia
Posted on: April 19, 2024
Job Description:
Email Marketing SpecialistUS-MI-LivoniaJob ID: 2024-1546Type:
Regular Full-Time# of Openings: 1Category: Direct
MarketingLivoniaOverviewOperating within the core values and
operating principles of the organization, the Email Marketing
Specialist will assist in planning email marketing programs. The
position will be responsible for the development and implementation
of strategic email marketing programs designed to retain and enrich
the AAA Life-policyholder relationship. With the help of internal
resources, and our external data agency, this role will be
responsible for the development and evaluation of campaign
workflows that support member and policyholder communications,
e-services, and retention email programs.Responsibilities
- Work with internal and external teams on all aspects of email
campaign management including: planning, workflow development,
proofing, deployment, delivery auditing, and reporting.
- Collaborate with stakeholders in digital marketing, club
relations, brand/creative services, marketing analytics, and
marketing operations to develop/document email marketing programs
and project plans.
- Work with internal partners to develop campaign concepts.
Represent the needs of the email channel with a focus on growth of
portfolio marketing and retention programs.
- Identify new programs and opportunities, and support management
in the prioritization of these programs.
- Ensure all email elements are accurate and relevant. Conduct
quality assurance testing on email messages; ensure tracking links,
images, subject lines, and segmentation lists function properly;
verify that email renders correctly across various email
clients.
- Coordinate efforts to grow the business through the development
and management of new email marketing tactics including automation
of marketing programs. Identify areas that need to be optimized to
improve click through, engagement, and conversion.
- Assist with developing reports and ad hoc analyses to provide
insights to guide decision making.
- Utilize statistical techniques and data analysis tools (SQL) to
identify trends and patterns in email data.
- Monitor and report on key performance indicators (KPIs) and
track initiatives against established goals.
- Monitor deliverability and overall account reputation to ensure
messages are being delivered to the inbox.
- Conduct extensive testing and analysis of email marketing
efforts including delivery time, creative layout, messaging,
subject line testing, and segmentation performance to develop best
practices for ongoing email campaigns.
- Stay current on Digital Marketing and email deliverability best
practices, industry standards and CAN-SPAM compliance. Apply them
to the execution of campaigns. Seek process improvements to
increase effectiveness and efficiency.
- Other special projects and duties as assigned.Qualifications
- Bachelor's degree in Marketing, Advertising, or similar field
of study.
- 3 years of professional experience in digital marketing or
email marketing.
- Hands-on experience writing campaign workflows (Adobe Campaign
Classic preferred).
- Working knowledge of HTML and CSS for email is preferred.
- Understanding of SQL Syntax, as well as projects that
demonstrate data analysis skillset.
- Experience developing and executing A/B or multivariate
tests.
- Proven ability to optimize emails to meet identified goals and
objectives.
- Experience implementing and managing lifecycle marketing email
programs.
- Knowledge of CAN-SPAM, privacy, and opt-in/out regulations for
email.
- Strong verbal and written communication skills.
- Experience handling multiple projects with tight deadlines -
while keeping cool under pressure
- Excellent organizational skills and process-oriented thinking
with an ability to manage complex, multifaceted interactive
programs with accuracy
- The ability to translate complex technical information into
simple, straightforward, easy-to-understand messages
- Ability to take direction and produce quality work in a limited
timeframe. PI02df81aff06b-31181-34171999
Keywords: AAA Life Insurance Company, Taylor , Email Marketing Specialist, Other , Livonia, Michigan
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